UNITING VOICES CHICAGO
Formally known as the Chicago Children’s Choir - Uniting Voices, was having trouble recruiting kids and keeping them in the program with the rebranding.
We came up with the campaign idea - “Get Amp’d” to help boost confidence in the singers and get them excited about singing in the neighborhood choirs.
This campaign launched with a Solo Showcase at the iconic Metro stage in Chicago, allowing singers of all ages to step up and sing their hearts out.
Inspired by the stage and venue itself as well as the new rebranding elements, we created Get Amp’d merch, posters, and social posts to spread the word.
Bags and shirts were screen printed on site in the merch area to create an experience for the singers and their fans.
CREDITS
Agency: Leo Burnett Chicago
ECD: Patrick Rynell
ACD/Art Director: Anika Ehlers
Copywriter: Will Brennan
Senior Art Director: Mallory Backmann
Junior Art Director: Lucy Brizzolara